Lacoste new ad is a perfect metaphor. » Life is a beautiful Sport » is the new motto for the campaign featuring two models: Paul Hamy et Anna Brewster. This campaign was created by BETC agency and realized by Seb Edward.
With this new video, Lacoste takes us in the mist of love feelings. This short video illustrates love feelings similar to sport feelings, because in both cases, it’s all about courage and persistence to make the big leap.
Check it out and let me know what you think.