The big Leap

Lacoste new ad is a perfect metaphor.  » Life is a beautiful Sport  » is the new motto for the  campaign featuring two models: Paul Hamy et Anna Brewster. This campaign was created by BETC agency and realized by Seb Edward.

With this new video, Lacoste takes us in the mist of love feelings. This short video illustrates love feelings similar to sport feelings, because in both cases, it’s all about courage and persistence to make the big leap.

Check it out and let me know what you think.

Stay Tuned!


Best French Ads

Llllitl is a French Blog focusing on ads and the most creative operational marketing campaigns. They offer a really nice content about these topics and are always ready to reveal fantastic marketing events. That being said, today I wanted to show you  about the 7 Best French Ads for last week.  Actually, I picked up 3 ads that I preferred but you are free to check out their ranking on the link up there.

1- What did you do expect ? 

The new ad by Schweppes and the 2 new prints featuring the beautiful Penelope 🙂 Pleasure for the eyes.

schweppes-penelope-cruz-publicité-marketing-ads-prints-what-did-you-expect-fred-farid-2 schweppes-penelope-cruz-publicité-marketing-ads-prints-what-did-you-expect-fred-farid-1


2- Actimel « he forgot to take his Actimel »

3- Evian: New campaign! Fun and young as always!

Which one did you prefer ? Feel free to comment.

Stay tuned! 






Soul mates by Axe


A new ad by Axe.

A commercial tracing a young man’s efforts to connect with a woman through history. Beginning with an ice age scene reminiscent of Jon Snow’s appearance in Game of Thrones, the ad follows his perilous quest through scenes from Pompeii, a sultan’s court, the Wild West, the RMS Titanic, World War II, a Vietnam war protest. Finally boy meets girl in a gas station, just in time to miss a new disaster.

Check it out!




Dream big with Bob Burnquist

Long time no see…

I’m checking in again with a short article about a really nice project I came through few days ago. It’s a mix between, design, architecture, beauty, nature and sports.

#dreambig is a motto for this project.  Let’s get more into the story together.

Bob Burnsquit is a Brazilian professional skateboarder that made history when he realized the 5th 900. The idea for this project was part of the campaign « dream big ». Burnsquit is a crazy skateboarder but more than that, he skates  on every possible pipes .. Fullpipes, crazy Megaramps with hips, and, oh yeah, helicopters. Burnquist’s latest invention is a floating miniramp in the middle of Lake Tahoe. Visit California recruited Burnquist to take on the project as part of its « Dream Big » campaign. Master rampbuilder Jeff King and his team spent 300 man hours and used 1,250 screws to create the 7,300-pound ramp.





Let’s see the video of the project.

What do you think ?

Stay tuned!