Beautiful & multicultural America



« There are really few brands that could sound more global and more American than Coca Cola. Its red-and-white label and glass curves are a universal symbol. Like the sugary stuff or hate it, its ad has long been about a certain ideal–the idea that people are many and one, united by simple things like a smile, a song, and a Coke. Coca Cola’s entry into the Super Bowl ad campaign had a message that was, as it were, Coke Classic: it celebrated the many kinds, colors, lifestyles and origins of Americans who are nonetheless one. Over a scene of these many Americans, it played a patriotic song: not the National Anthem, but the more accessible, singable “America the Beautiful.” It showed us a panoply of American faces, young, old, brown, white, straight, gay (it included what are said to be the first gay parents depicted in a Super Bowl ad), in cowboy hats and hijabs, playing, eating, and exploring all-American vistas. » (Source: Times)

I thought that this extract from the Times was perfect, I really enjoyed it and wouldn’t have wrote any better.

What did you think of Coke’s « America the Beautiful » commercial?






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